Problem
A software business with multiple products focussing on different parts of a business process.
Identify the overlaps between product offerings and evaluate ways for end-to-end coverage of the business process.
Work
- Mapped the end-to-end business process
- Identified gaps and overlaps
- Evaluated the competitive environment
- Analyzed market desirability of an end-to-end product
- Analyzed market desirability and coverage of products targeting various segments of the process
- Mapped capabilities of possible targets for acquisitions and alliances
- Provided build vs. buy recommendations based on market need, internal capabilities, ROI and timelines
- Identified products to be sunsetted vs. products to be promoted